Sure, you can design your own site. You can put many hours of work getting past the learning curve to learn to how to build your own site on YouTube and Vimeo. But think about it... why would you? At the end of this, you'll have a learning tool to be sure, but without the expertise of a good web designer, you'll still end up with a cookie-cutter website. On the other hand, hiring a good web designer to design a site that uniquely differentiates you and clearly defines your place in the market will save you valuable time and much-needed money. The GOLD of a good designer is to take the essence of your WHY, WHO & WHAT by using their HOW to translate that in a clever way that powerfully communicates to your market by building your brand presence - in order to increase exposure = sales. Your website is one of the most affordable marketing keystones in your business and should act as a magnet to attract the people you want to do business. So hiring a good designer to build it well just makes good sense. A well-designed website with a well-defined brand is your fundamental keystone from which to build and expand your business success.